Nielsen's Audio Today 2019 Finds Radio Still #1 Platform
Nielsen's Audio Today Report for 2019 offers insights regarding listening trends, in all of its various forms, including podcasting and smart speakers.
AM/FM radio notably stands out from the crowd as radio reaches more Americans each week (92%) and 272 million Americans than any other platform.
Across age, gender and ethnicity, radio consistently connects with a large number of consumers.
Adults, 18-49 are the demographic that tunes in most.
COUNTRY is the format they prefer most with ADULT CONTEMPORAY having just half of the listeners.
WHKP RADIO changed to an ALL COUNTRY FORMAT four years ago upon putting an FM SIGNAL on the air at 107.7...allowing it to maintain its top-listening position in Henderson County as it has since the sign-on some 73 years ago in 1946. WHKP is the only LOCALLY OWNED STATION heard in the county
